Winners announced for 2025 Seafood Excellence Awards
Seafood business Icy Waters is celebrating St Patrick’s Day with a win for a salmon offering that includes Guinness in its flavours.
Icy Waters LLC won the “Best New Retail Product” award in the 2025 Seafood Excellence Awards for its “Atlantic Salmon with a Guinness Sweet Honey Mustard Melt & Panko Crumb”. The offering is produced in collaboration with the Good Fish Company of Ireland.
American Unagi Inc. won the “Best New Foodservice Product” award for its “Gluten Free Eel Kabayaki Fillet”.
The awards were announced at the weekend, at the opening of Seafood Expo North America/Seafood Processing North America in Boston, Massachusetts, North America’s largest seafood trade event.
The 2025 winners were selected from a group of 11 finalists during a live judging this morning by a panel of seafood buyers and industry experts from the retail and foodservice industries.
This year’s judges included Paul Chapman, VP of Seafood, Stop & Shop; Kimberly Price, Procurement Supervisor, C&S Wholesale Grocers; and Josue Avila, Sr. Procurement Category Manager, The Cheesecake Factory. The new products were judged based on several criteria, including uniqueness and appropriateness to the market, taste profile, market potential, convenience, nutritional value and originality.
Out of a total of 68 entries, 11 finalists were previously selected through a screening of market-ready products participating in the Seafood Expo North America New Product Showcase. The New Product Showcase features seafood products, condiments and culinary dishes that have been introduced in the past 18 months to the North American market and by companies exhibiting at this year’s expo. Each finalist’s product, and all other new products submitted for the competition, are on display in the Wave Makers’ Zone (booth #3165) at the expo, which is taking place over 16-18 March.
The Seafood Excellence Awards serves as the North American extension of the Seafood Excellence Global Awards competition, held at Seafood Expo Global in Barcelona, Spain and the Seafood Excellence Asia Awards competition, held at Seafood Expo Asia in Singapore. All three awards are organized by Diversified, producers of Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global and Seafood Expo Asia.
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