Proximar’s Fuji salmon finds a market in Taiwan

The deal was announced in Taiwan’s capital, Taipei at a joint press conference together with local seafood business Tamsuo and Japan’s Marubeni Seafoods, and attended by over 100 participants including 20 media companies and three TV channels.

Amongst the participants were representatives from the HORECA  (hotel, retail and catering) market, as well as the retail market in Taiwan.

At the end of the session, Fuji Atlantic salmon was served by sushi chefs to the participants  and it received a very positive feedback.

The Taiwanese market for Atlantic salmon  totals approximately 16,000 tonnes HOG per year, and the fish is now a popular part of the Taiwanese menu.

Proximar said exporting to adjacent Asian countries is part of the strategy to develop demand, also taking future capacity expansion into consideration.

Although the demand remains strong in Japan, building demand from other markets is important to maintain our long-term pricing strategy, the company added.

Proximar says it  continues to see strong interest from the Asian markets and is well positioned to supply fish to this high-growth region.

The net price for Proximar’s salmon is expected to stay at least at the same levels as for the Japanese market.

Proximar  said it continues to see strong interest from the Asian markets and is well positioned to supply fish to this high-growth region.

It has been quite a journey for Proximar, which is a  Norwegian land-based salmon farming company with its first production facility and production at the foot of Mount Fuji in Japan. The company inserted its first batch of eggs in October 2022 and carried out its first harvest in September last year.