GAA partners with FishChoice

Sustainable seafood platform FishChoice has entered into a “strategic partnership” with the Global Aquacultural Alliance (GAA). FishChoice is a not-for-profit online platform that compiles information on sustainable seafood sources, to enable consumers and retailers to select suppliers based on their certification and production methods. Under the partnership agreement, GAA will provide FishChoice with access to exclusive Strategic Partners-only communications and resources as well as GAA’s GOAL conference, virtual and in-person gatherings of leaders from across the global seafood value chain to share information related to production, sustainability, innovation, and market trends. FishChoice Partners are also invited to join as free GAA Strategic Partner members and gain access to these benefits. Maddie Cassidy, Membership Marketing Manager at GAA, said: “FishChoice.com’s contributions to the seafood industry have been immense over the years. The work the organization does to simplify seafood for the industry and for consumers is vital. We are excited to formalise the work that we do with FishChoice.com, as both of our organizations are aligned on our ultimate goals: supporting the seafood industry, and encouraging the consumption of seafood worldwide.” FishChoice.com now features information about GAA and allows GAA members to highlight their membership directly on their FishChoice.com Partner Profile. This will make it easier for the thousands of FishChoice.com users to find GAA member businesses prioritising sustainable aquaculture and/or source BAP-certified products. Tim Mullin, Program Manager at FishChoice, said: “The BAP certification scheme has been one of our certification partners on FishChoice.com for seven years. Through the new partnership, we look forward to adding GAA to our expanding list of sustainable seafood collaborators on the site and building on our previous relationship with GAA. Partnering with GAA to share cutting-edge aquaculture information will allow us to further support and amplify businesses that carry sustainable aquaculture products.”