Ace Aquatec hires new sales chief

Dundee-based aquaculture technology company Ace Aquatec has appointed Ben Perry as Head of Sales.   He has worked across freshwater and marine finfish production, animal health and genetics for over 15 years. Perry (pictured, with Ace Aquatec's A-Biomass camera) comes to Ace Aquatec from Benchmark Holdings Ltd, where he held the role of Sales and Technical Manager and most recently worked on developing the company’s genetics business in North America, supporting both land-based producers and net pen farmers across the region. His experience of developing new aquaculture facilities and recruiting effective production and research teams aligns closely with Ace Aquatec’s innovative approach as they develop and expand their range of high-welfare technology products for the industry. Speaking about his appointment, Ben Perry said: “This is a great opportunity to combine my clinical knowledge and practical experience with a purpose-driven, innovative mission to provide intelligent, ethical aquaculture products to customers. I’m excited to build on the excellent work already being done by Ace Aquatec to bring their market leading technology to clients across the globe, enabling our partners to achieve the highest welfare practices throughout the production cycle, while optimising growth and efficiency for future success”. Tara McGregor-Woodhams, Chief Sales and Marketing Officer at Ace Aquatec, added: “We’re delighted to have someone of Ben’s calibre on board as we continue to scale our brand globally. With a strong background in aquaculture, he is the perfect fit for a welfare-focused and passionate brand like Ace Aquatec. As our industry enters a new era of technology transformation driven by AI, Ben's deep understanding of what drives customers' success will be invaluable in this exciting time of disruption.”