US seafood restaurant chain comes to the UK

Captain D’s has signed a 20-unit multi-franchise agreement for the UK. It is expected that the first restaurant will be in the London area, opening later this year.

 

The development is part of a long term wider plan to expand into Europe, with the UK as the stepping stone.

 

The chain’s menu includes battered white fish, shrimp, salmon and deep fried oysters.

 

Captain D’s CEO Phil Greifeld said: “We are highly enthused to bring our unique brand to the United Kingdom. Captain D’s will bring our craveable seafood to the guests in the UK.  

 

“Entering the UK with experienced restaurant operators underscores our commitment to our thoughtful international growth. This is just the beginning of our expansion of Captain D’s quality seafood and hospitality to seafood lovers around the world.” 

 

Depending on the style of its UK menu, the move could provide a major boost for salmon and other seafood processors.

 

US fast food chains have a history of expanding fast when they move into Britain. McDonalds came to the UK in 1974 and now has more than 1,500 branches in the country.

 

This development also marks Captain D’s first venture into Europe and its second international development agreement, following the recent announcement of its Canadian expansion in Toronto.

 

By entering the UK, Captain D’s said it is advancing its vision to become a global brand while providing its franchisees abroad with the structure and support needed for sustainable success.