Asda recalls wrongly labelled King Prawn product

The Asda supermarket group has pulled a cultivated fresh king prawn product from its shelves over mislabelling; a mistake which could make them unsafe.

Asda has warned the public not to eat the product, which is probably farmed. It is labelled “Asda Succulent Cooked and Peeled King Prawns 210 grams”. These are fresh, rather than frozen, and should be returned to the store for a refund.

Point-of-sale notices will be displayed in Asda stores with more information about the warning and what customers should do if they have bought the product.

Asda added: “The product has been incorrectly coded with the use by date 21 December. The correct use by date is the 21 April. The product should not be consumed past this date.

“If you have purchased Asda Succulent Cooked & Peeled King Prawns with use by date of 21 December, batch number L66000 please bring it back to your nearest store where you will be given a full refund. You do not need your receipt.

“We are very sorry for any inconvenience caused. If you would like any further information, please contact: Asda Customer Relations – 0800 952 0101.

The Food Standards Agency said: “Asda is recalling Asda Succulent Cooked & Peeled King Prawns because of a labelling error which shows an incorrect use by date, making them unsafe to eat.”

The FSA added: “If there is a problem with a food product that means it should not be sold, then it might be ‘withdrawn’ (taken off the shelves) or ‘recalled’ (when customers are asked to return the product)”.