Cooke Seafood appoints Jack Crouch to key subsidiary

The Cooke seafood and aquaculture group has appointed senior seafood professional Jack Crouch as national sales manager of its subsidiary business, the Wanchese Fish Company.

He brings more than a decade of experience in seafood processing, distribution, and supply chain.

The Wanchese Fish Company, headquartered in Virginia, USA, is part of the Cooke family of companies and has grown from its foundation in 1936 to become a leading supplier of seafood products in North America and Europe.

It is a vertically integrated seafood harvester, processor, and distributor, capable of harvesting over 4,000 tons of scallops, shrimp, oysters, southern king crab, and other seafood products each year.

Jack Crouch, National Sales manager, Wanchese Fish Company

Before joining Wanchese, Mr. Crouch (pictured) held roles with the Marine Stewardship Council (MSC) and the US Fish and Wildlife Service. He was also the founder of an award-winning wholesale seafood distribution company.

“I am thrilled to be part of a family company that is committed to quality, sustainability, and state-of-the-art processing,” he said.

“My goal is to contribute to their continued success by expanding market uptake of their signature Patagonian scallops and southern king crab products in North America.”

Ross Butler, Wanchese Fish Company’s CEO, said: “We’re excited to have Jack join our team and we’re confident that his experience will be instrumental in driving our national sales strategy, particularly in the Patagonian scallop, crab, and shrimp markets.”

Part of Crouch’s focus will be on building sales capacity for Wanchese’s scallop offerings.

“The demand for our unique wild caught, MSC Certified, fresh or frozen-at-sea scallops is increasing, and with Jack’s leadership we look forward to expanding access to these products across North America,” Ross Butler added.