Call for salmon industry insights

Researchers working on a study of Scotland’s high value food and drink industries are keen to hear from those involved in the salmon sector.

The project, run by academics at the University of Aberdeen’s Rowett Institute and Scotland’s Rural College, will be investigating the costs and opportunities for Scottish products with higher value status and the trade-offs between price premiums and production costs.

In this part of the study the researchers are interested in gathering interviewees’ perceptions of: the production of salmon products, the main inputs and their relative importance (e.g. in light of recent energy price rises), trading relationships, the pros and cons of quality and assurance schemes (e.g. Protected Geographical Indication), the policy environment (e.g. concerning exports), and networking bodies and events.

They are seeking to interview food producers, marketers, and consultants with experience of working with high value salmon products.

Participants will have a telephone or online (using MS Teams) interview with a researcher, lasting about 60-90 minutes. All information will be treated as strictly confidential. The aim is to finish interviewing by the end of February.

To express interest or to find out more, contact Dr Ruth Slater at the University of Aberdeen, at r.slater@abdn.ac.uk or 01224 438038.