SalMar selling NRS sales arm to Dutch firm Visscher

SalMar has reached an agreement to sell the Norway Royal Salmon sales operation to the Dutch salmon and whitefish company Visscher Seafood.

A spokesperson for Visscher said it would not be possible to comment in detail until the closing date, 1 March.

The Norwegian salmon giant took over Norway Royal Salmon (NRS) as part of its acquisition of NTS group last year, of which NRS was a subsidiary. SalMar is now preparing to integrate its new businesses into the existing group operational structure.

It would appear that the NRS sales office, based in Trondheim, is now surplus to requirements.

Visscher Seafood has listed a number of goals over the next two years and they include a customer base on four continents with 50% of its turnover coming from overseas markets. It also expects brand portfolio to exceed €10m annually and to be listed in retail chains in five countries, with two-thirds of its seafood MSC, ASC or organic certified by 2025.

Visscher Seafood also holds a stake in Scottish salmon farmer Organic Sea Harvest.