Proximar sells first Fuji salmon close to double market price

Proximar Seafood, the first producer of Atlantic salmon in Japan, has revealed that it sold its inaugural harvest at well above normal import prices.

Presenting its Q3 results, CEO Joachim Nielsen said “Proximar is the first producer of Atlantic salmon in Japan, years ahead of the competition. We are now finally able to supply the Japanese population with domestically produced Atlantic salmon.

“The premium price achievement for our fish in the market is another confirmation of our business model, demonstrating the significant cost advantage of local production in Japan,” he added.

He disclosed that the first sale achieved a premium pricing of NOK 130 per kg. The current average export price for salmon in Norway is around NOK 75 per kg.

Proximar Seafood is a Norwegian land-based salmon farming company with its first production facility at the foot of Mount Fuji in Japan.

Its brand and logo were officially launched in Japan in October at an event at its partner Marubeni Corporation’s head quarter in Tokyo, attended by 18 media channels.

The report said the external attention after launch had been very strong, resulting in increased awareness and creating additional interest.

Through the sales in supermarkets, emphasis on the brand and product were clearly being communicated, building consumer awareness.

Proximar believes the strong enthusiasm in Japan for Fuji Atlantic Salmon brand was partly a result of being the first and only supplier of domestic Atlantic salmon.

Earlier Proximar reported issues with the turbidity of the water, implying reduced feeding and slower growth in the grow-out building.

It said the ozone system had now been installed and is currently providing full dosage to one module (module C), demonstrating very clear results and reducing turbidity significantly.

The last modules will be ready to receive full dosage this month, and the company expects the turbidity to return to normal levels thereafter.

Proximar said it continues to expect the full capacity of phase one of 5,300 tonnes to be reached in 2027.