Seaweed Enterprises launches new brand

Scottish-based Seaweed Enterprises is raising finance to build the UK’s largest multi-species seaweed processing hub – and has rolled out a new brand identity for its products.

The company’s new brand is “House of Seaweed” and its plan is to unlock the European bottleneck curtailing growth by stabilising seaweed at scale and producing quality bulk ingredients. Its plans include development to be the UK’s first multi-seaweed processor accredited under the BRCGS food safety standard scheme and able to handle any seaweed species by enhancing production capabilities and supporting its own journey to Net Zero targets.

Pete Higgins, Co-Founder and CEO of House of Seaweed, commented: “We are thrilled to unveil House of Seaweed, a name that embodies our commitment to excellence, sustainability, and innovation. Our new identity reflects and celebrates the brilliance of the raw material we work with and tells the story of who we are, what we do, and the future impact we hope to have on this blue planet.

“We are driven by the environmental and societal impact we can make through our hero ingredient, together as a team alongside our partners, suppliers and customers. The whole team at House of Seaweed would like to thank our current investors for their belief in our mission and for joining us on what will be a very exciting journey.”

Having already raised £597k, over a third of its £1.6m investment target, this significant move coincides with continued fundraising, part of which will used for a factory fit out.

The company said that seaweed is projected to grow in global market value from $17bn to $30bn by 2029. Beyond food, the seaweed sector alone is forecasted to generate $11.8 billion in new revenue. Despite recent interest and changes, the statement added, the Scottish seaweed industry remains under-invested, untapped, and highly fragmented.

In August last year, Seaweed Enterprises acquired the assets of Fife-based Mara Seaweed, which had been placed in the hands of administrators.

Seaweed Enterprises was established by experienced CEO Pete Higgins, along with the senior team from Mara Seaweed – Arnie Sathiy and Clare Dean – who have several years’ practical and commercial experience in the seaweed industry.