Mowi showcases Florida centre for US Seafood Month

Salmon producer Mowi is celebrating National Seafood Month in the United States with a series of initiatives including the opening up of its 100,000 square foot processing facility in Miami to elite content creators specialising in food, health and science.

It is also offering a behind the scenes look at  sustainable seafood production, blending education with transparency on how salmon is prepared and processed.

The company describes the moves during October as exciting initiatives aimed at providing consumers access and educational content about the seafood they eat.

Mowi’s US operation is based in Miami, Florida where salmon is flown in daily from Canada, Chile, Norway and other fish farms around the world before being distributed across the country.

Joe Figaldo, head of Mowi Consumer Products in the US, stressed the importance of transparency in connecting consumers to the brand’s rigorous standards and innovative processing techniques.

He said: “This initiative is an opportunity for a transparent glimpse into our sea-to-fork process.

“We’re showcasing not just our products but the passion and technology that underpin our operations. Through the eyes of recognised names, we want to show them the passion of our people, the quality of our product, and the sea-to-fork.”

Diana Dumet, Mowi Consumer Products’ marketing director, added: “Our partnership, rooted in education and quality, provides a platform for US consumers to gain in-depth knowledge about the seafood they consume, ensuring informed choices.”

The Mowi offerings include an array of pre-packed fresh salmon, smoked varieties, and convenient coated frozen options.