Kvarøy in deal with online retailer

Norwegian salmon farmer Kvarøy Arctic has struck a deal with US-based online food retailer Thrive Market. Kvarøy’s Atlantic salmon products will be available to order via Thrive.

Thrive Market is an online membership-based market, delivering high quality, healthy and sustainable products at member-only prices. Kvarøy will be the only supplier of farmed Atlantic salmon on the platform, with an offering of one or two packs of frozen portions in a 32oz (907g) bag.

Thrive Market’s Mike Hacaga said: “We’ve spent the past year learning about the mission and values of the Kvarøy Arctic team and tasting the fish. We love the flavour and texture of the fish and are excited to introduce Kvarøy Arctic as one of our most valued partners.”

Through Thrive Market, anyone in the continuous (mainland) United States can order Kvarøy Arctic fillets shipped, carbon neutral, in 100% recyclable and reusable materials. Thrive Market also matches every paid membership with a free membership to someone in need to provide access to the highest quality, healthy and sustainable products.

Chris Cumming Vice President of Sales with Kvarøy Arctic, said: “This partnership with Thrive Market is an important step for the Kvarøy Arctic brand as we strive to fulfil our mission of making our sustainably raised, nutritious salmon accessible to homes across the country.

“We’re proud to join the company of the Thrive community among so many like-minded brands dedicated to reducing their impact on the planet.”