Climate expert Norway’s man in Paris

THE Norwegian Seafood Council has appointed top climate change expert Paal J. Frisvold to lead its trade mission in France.
Børge Grønbech, director of Global Operations at the Norwegian Seafood Council, said: ‘We are very lucky to have Paal on board.
‘France is one of our most important seafood markets, and also one of the most demanding. With Paal’s expertise and work experience, the Norwegian seafood industry will have a fantastic resource in the market.’
Frisvold will move to Paris in September and will take over from Maria Grimstad de Perlinghi, who is leaving by the end of the summer.
Frisvold said: ‘This is the dream job because I love fish and France. I am looking forward to working to strengthen the reputation and export of Norwegian seafood in a quality certified market like France.’
He believes the seafood sector is entering an era where demanding markets like France, with its quality conscious consumers, are increasingly looking at issues such as health and climate change.
‘Norwegian fish and seafood products are able respond to both of these challenges,’ he added.
Frisvold has spent many years in Brussels, working closely with a number of EU institutions. He helped establish the Bellona environmental group before helping to draw up the EU\’s energy and climate policy.
Today he operates his own consulting company, which helps Norwegian industry, research and civil society to be seen, heard and understood in the EU.